Time is money, without any doubt. This is true when it comes to the practices of digital marketing. Why are you reading this? You are because you want the best our of your time and budget, as well as your digital marketing practices. It might be a hard thing to digest but it is quite easy to blow up the marketing budget with many different techniques of digital marketing that don’t work. Think blogging, social media, YouTube; it feels like everything has been tried.
Still, sales remained stagnant.
It then results in managers feeling desperate, helpless and seeing everything slip. The social media handles go into obscurity, the blogging schedule slips and the YouTube videos views are decreasing.
Fortunately, no need for them (or you) to close the shop. There are ways for them to escape this digital marketing conundrum through effective digital sales techniques. In fact, let us now have a look at it now.
Having a look at three best practices of digital marketing
If digital marketing professionals are serious about the business, then they should stick around for some moments as they discover and learn the best practices in digital marketing for the business, for the brand, for the company and for the industry.
For those who are new to digital marketing, here are the numbers proving digital marketing’s effectiveness.
If you want to reach 2,000 people via traditional marketing: You will send around $700 in direct mail, $500 in magazines, $200 in newspaper ads, $100 in broadcast and $100 in flyers. Yes, it is expensive, and it does blow the budget.
Take that for digital marketing: $100 in search, $100 in digital advertising (unpaid and paid) and $100 for social media. Cost effective it is but it also reaches more people.
With the numbers speaking for themselves, there is hence no need for you to raise your hands up in defeat.
Nowadays the time spent on mobile devices is higher than time spent on televisions and radio. Competition is fierce as ad spend for the desktop, laptop and radio is equal.
What are the best practices of digital marketing for businesses? In order to answer this million dollar question, answering the following three questions for each method below are helpful:
- How much will it cost?
- The return on investment.
- How long will it take to see the returns?
Without an in-depth analysis, these questions cannot be answered. Business owners are strapped for time, but this article will help explain the best ways to do digital marketing.
1. Keeping the website hip, smart and savvy
The first thing about digital marketing is having a website. There is a good reason for it because it is among the most effective ways for marketing online. How much does it cost to utilize this channel? The answer is, there is no pinpoint, cut and dry answer.
Inquiring the cost of a good website is like inquiring the price of a really good car. The answer to this question depends on what the business and its marketers are looking for. In order to get a more concrete answer, lets divide the question into two simple parts:
- How much does the website’s design cost on WordPress?
- How much does the same cost for drag and drop website building platforms?
WordPress websites require more skill and knowledge to put the pieces together. Drag and drop platforms on the other hand are easier to piece together (Wix, Weebly and Squarespace).
In terms of the website’s ROI, 94% of website visitors buy a product because the website’s layout and design were impressive and user-friendly while 6% bought a product by looking at the content.
2. Keeping Blogging active
After the website comes the blog. It is an important SEO tool to help attract and maintain the target audience. Blogging platforms are both free and paid. WordPress, Weebly, Wix and Blogger are popular free platforms.
If businesses want their own domain name, they need to hire a hosting company to host their site. It does come at a price. The cost of content is another question as businesses can work with freelance writers on a case by case basis individually or hire a full-service digital agency for this.
A blog’s ROI can be measured by the following:
- Number of social shares.
- Landing page views.
- How many people subscribed to the blog?
- How many leads generated.
- Customers engaged?
- Sales generate?
The only drawback is many prospective bloggers falling into a trap of not consistently producing quality blogs. This can hurt the results of digital marketing efforts.
3. Social media cannot be taken for granted anymore
70% of internet users in the United States use social media. It is a cost-effective way to start digital marketing. Among them are Twitter, Facebook and YouTube. Social media marketers can create standard posts and updates on the social media account pages. Apart from being promoted for free, they can be taken to the next channel by being boosted by paid promotions.